Publishers and Academic Societies
- Break content silos, monetize impressions and drive ad sales
- Boost paper submissions
- Build brand or event awareness
- Generate easy forecasting and reporting for your advertisers
Smarter, Meaningful
Science Marketing.
We are empowering life science companies, publishers, and academic societies to cost-efficiently connect and engage their audiences to drive commercial success with our unified, data-driven marketing platform.
Life Science Companies
- Generate qualified, high-value leads cost-efficiently
- Build brand or product awareness
- Gain competitive insight
- Explore new market and research trends
Cost-Efficiently Engage Qualified Scientific Audiences
Powered by the industry’s largest cross-publisher advertising network and advanced market intelligence, our platform combines AI and meticulous data curation to deliver meaningful connection without wasted time or budget. With flexible service models, transparent reporting, and a team of scientific experts, we serve as your trusted strategic partner for smarter, more meaningful science marketing.
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Services
Contextual Advertising - Making Every Ad Count
Our Contextual Advertising solution aligns your ads with research articles that exactly match your target audience interest, ensuring you deliver the right message to the right person, every time.
Market Intelligence - Explore, Discover, Act
Our powerful Market Intelligence platform enables you to discover new leads or authors, explore emerging research, or dig into competitor product use to drive your business success with actionable insights.
A Strategic Partner Working With You, For You
Schedule A Call
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These aren’t just empty words. Whether you’re a life science company needing to generate qualified leads, a publisher aiming to build sustainable digital ad revenue, or an academic society looking to drive membership and event awareness, our highly qualified scientific account managers take the time to consult with you to deeply understand your audience nuances, marketing needs and strategic objectives.
Publisher Testimonials
PubGrade’s expertise in digital (contextual) advertising has allowed us to offer new and innovative ad opportunities to existing advertisers as well as attracting new clients, contributing to the growth of our ad sales. The platform helps us to be transparent with advertisers, while also providing granular targeting, comprehensive forecasting, and monitoring, which our clients appreciate. PubGrade's collaborative commitment to our success has allowed us to remain competitive in the digital advertising space.
Deborah Plavin
Digital Publishing Manager at American Society for Microbiology (ASM)
Initially, we were simply looking to broaden our advertising capabilities through contextual options. Working with PubGrade, we achieved this goal through their platform. But PubGrade has proved to be more than just a technological extension. The PubGrade team has become a collaborative partner. The team is responsive, proactive and understands the needs of our customers. Whether through operational task requests, technical questions or improving our strategic outlook, PubGrade works closely with us to ensure we’re reaching our shared goals. PubGrade has contributed to finding new customers, improving our capabilities, and delivering results to advertisers.
Andrew White
Journals Sales Director, Corporate at Taylor & Francis Group
The PubGrade team is professional, knowledgeable, and responsive. They do a great job managing the contextual targeting campaigns we have on cell.com for our clients. It’s always a pleasure working with them.
Jim Secretario
Key Account Manager at Cell Press
We integrated PubGrade into mdpi.com a year ago, and we are truly happy with this collaboration. Their innovative contextual targeting system allows us to offer our clients a tailored and quality advertisement service that is continuously evolving. The campaign monitoring platform is just great, you can export excellent reports with all the information you need in just a couple of clicks. The team at PubGrade is worth a special mention, they are always very supportive and willing to help. We are looking forward to continuing to grow together.
Facundo Santomé
Marketing Manager at MDPI
Pharmaceutical Media Inc. has had the pleasure of working with the PubGrade GmbH since the very beginning in 2013. We have found all related with the company to be of the highest professional standard, innovative and extremely responsive. We have introduced PubGrade and their contextual technology to five of our publishing partners and all have found the experience to be seamless onboarding and financially rewarding.
We would highly recommend PubGrade to any client that the contextual technology would benefit their needs.
Frank Cox
President at Pharmaceutical Media Inc. (PMI)
The collaboration with PubGrade added significant quality to our digital advertising business. PubGrade’s services enable us to provide the granularity our clients need to address their key audiences. The team is highly experienced and always helpful and responsive, be it the initial technical set-up, during the migration process of our website or in day-to-day ad operations. Besides the technical support, we can always rely on the expertise of PubGrade’s biomedical consultants. The contextual targeting structures they create, are empirically successful because of thorough knowledge about life sciences and healthcare. PubGrade’s services have significantly contributed to the growth of our digital ad sales and have allowed us to provide excellent services to our clients and readers.
Iola Forster
Head of Industry & Society Markets at S. Karger PublishersFrequently Asked Questions
Our partners publish thousands of journals with millions of articles, generating millions of touchpoints with specialized audiences every day. With PubGrade, every ad campaign has a customized audience depending on your individual needs. Our team helps you to generate targeting setups suited to the goals of the envisaged campaigns. Within minutes, our platform will let you know the number of relevant articles and total as well as free impressions for this setup. This information will enable you to estimate your share of voice.
Just give us a call and we'll look into your use cases and how you can benefit from our solutions. We try hard to enable smaller societies and associations to benefit from our technology stack to generate paid advertising revenues, but also to leverage the technology for internal marketing.
The service will help you identify and extract scientific leads who are engaged in the relevant research areas or have mentioned relevant products - for example, previous versions of your new product or your competitors' equivalent products. Your sales team can use these insights strategically to approach these leads. If you're using our Contextual Advertising service to generate awareness and leads, you can further support your product launch with a display ads campaign, targeting specifically readers of publications dealing with relevant research or mentioning relevant product names.
Absolutely! The effectiveness of a campaign depends on how it is crafted. What message do you plan to proactively tell and to whom? We can consult and help with granular customized targeting, setup, monitoring, and reporting. These are the aspects where PubGrade makes a difference. For many companies, especially on a tight budget, running ad campaigns without PubGrade's cross-publisher targeting feature wouldn't be possible. We enable advertisers to initiate business with publishers, societies, and associations.